From the frying pan to social media: who’s the hottest brand leading the cooking oil industry on social?

From the frying pan to social media: who’s the hottest brand leading the cooking oil industry on social?

28 Oct 2019

In Indonesia it is no secret that most food are believed to be more tasty when fried, which is why it is not hard to believe that the cooking oil market is one of many has become greatly successful with the enormous number of demand as a daily necessity in many household kitchens. Not only found in kitchens, but now on social. Like most brands from various industries, cooking oil brands have followed the shift to social media marketing by actively taking on social media channels, commonly; Facebook and Instagram, which are two main channel of our monitoring and analytics today. We monitored and listened to a few famous cooking oil brands to find out how they were holding up on social. We found an interesting fact amongst the brands and how each brand performed differently across different channels.

According to our findings, Sun Co was the oil brand that has the most followers on Instagram with over 55K followers. However, Bimoli has the most Facebook fans; 802,289 to be exact, leading over Sun Co that has 407,395 fans on Facebook. Bimoli was also the best performing brand in terms of engagement on both Facebook (286.800) and Instagram (15799). Now, if you guessed that Sun Co is the 2nd best performing oil brand on social, you are technically right..for the most parts, as the brand generated 7.500 total engagements on Facebook. However, it was interesting to find that as a brand with the most Instagram followers they did not generate as much engagements on Instagram compared to Fortune (@fortunecermat). Fortune the 2nd highest amount of engagement on Instagram with 2.988 total engagement from over 12K followers.

Now, let’s take a closer look within the industry of cooking oil on social and how these popular brands are heating up the social platforms. Check out our infograph below to find out the campaign and industry related hashtags along with the influential accounts within this familiar and family-friendly industry. They are surviving your frying pans, but are they surviving the intense flame that is social media? Find out below!

Want a closer look of your industry? or perhaps you just need a overview of your brand is performing on social? Contact us to schedule a live and customized demo just for you! Now we’re cooking with gas, right? or should we say cooking with oil…

Related Resources

Deep dive analysis on industry trending topics, social media trends, digital movers and shakersand other need-to-know developments on social



Social Analysis Report: Election Day 2019
#Sonar #Sonar analytics #Sonar Influence #Election Day #Indonesian Election #Social Media Analytics #Pilpres 2019

Social Analysis Report: Election Day 2019

27 Sep 2019
Ratna Sarumpaet: From Victim to Perpetrator
#Sonar #Sonar analytics #Ratna Sarumpaet #Social Media Analytics

Ratna Sarumpaet: From Victim to Perpetrator

27 Sep 2019
Indonesia's Banking Industry: Quarter 1, 2017
#Sonar #Sonar analytics #Sonar Influence #Banking Industry #Indonesia Banking Industry #Banking Report #Socisl Media Analytics

Indonesia's Banking Industry: Quarter 1, 2017

27 Sep 2019
Indonesian Banking Landscape: 2017 Report
#Sonar #Sonar analytics #Banking #Banking Industry #Banking Report #Social Media Analytics

Indonesian Banking Landscape: 2017 Report

26 Sep 2019
Optimizing Business Strategies With Data-Driven & AI Based Insights
#social media monitoring #social media listening #big data #AI #Social media week jakarta

Optimizing Business Strategies With Data-Driven & AI Based Insights

14 Nov 2019