All marketers know the importance of social & digital media analytics to find out what people are saying about your brand. Here's some numbers:
- 90% of marketers say social media is important to their businesses.
- 68% analyze their social media activities.
- Only 41% are able to measure their social activities. (Social Media Examiner)
But some take it a step further, integrating social data and conversation analysis into significant business decisions in departments such as marketing, sales, product development and others. Here's how a few key customers of ours managed to improve their business using Sonar Platform's product and services.
Analytics: The Importance of Localized Insights to Power Social Media Campaigns
Data plays quite a major role in digital marketing, it gives brands and organisations’ insight to what is going on around them and what is in their co...FIND OUT MORE
Manufacturing: Marketplace Instant Insights
British American Tobacco Indonesia (BAT Indonesia) needed to know important information about the state of the market in a relatively short amount of...FIND OUT MORE
FMCG: Audience Profiling & Trend Analysis
Friesland Campina Indonesia had trouble keeping up with negative trends popping up in the condensed milk industry, calculating the impact of such issu...FIND OUT MORE
Healthcare: Sentiment & Social Care Benchmarking
Siloam Hospitals group had trouble managing their perception across over 32 individual branches, enforcing social media policies and identifying poten...FIND OUT MORE
Technology: Reputation & Crisis Management
Microsoft Indonesia launched their experimental AI product "Rinna" and wanted to find out as quick as possible on potential negative trends that could...FIND OUT MORE
Public Sector: Policy Perception & Trend Analysis
The Indonesian Ministry of Finance has difficulty tracking negative responses of netizens on social media related to financial issues & policies in In...FIND OUT MORE
Finance: Auto Industry & Audience Profiling
MPM wish to create a 360 degree linkage on their auto clients’ and create enriched profiles on customers that mention or share their social media acco...FIND OUT MORE
Auto: Audience Feedback & Industry Benchmarking
Astra Honda Motors (AHM) needed to maintain their position in digital opposed to their competitors and were under pressure by upper management in hand...FIND OUT MORE
Experience The Power First Hand
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