Banking: Studying Audience Perception On A Daily Basis
How Think.web analysts use Sonar to gauge the brand perception of their clients.
We caught up with Alit Mahendra Bramantya, the Head of Research and Development at Think Web to find out exactly how their research process works and how Think Web relies on Sonar to study audience perception on a daily basis. Alit himself stated that Digital Analytics is one of Think Web’s obligation to towards their client’s investment in the digital scope, both on social media and websites. Usually, clients need to know Netizens’ perception towards their brand and their competitors.
The data that is needed is not only social media data, but also data from other media channels. That is what Alit and his team in the Research and Development department need to know and obtain. To them, the key to obtain the data needed is Sonar’s transparency on how they harness their data, and our accuracy of analyzing the local Indonesian language. That was also one of their main consideration on using Sonar, duly noted!
Think Web’s clients mainly need our buzz and sentiment analysis feature, which are used for Think Web’s own annual reports. Another key feature that Think Web mainly use is the search feature. This feature is incredibly useful to compile data from digital activity done by our clients or even their competitors, starting from analyzing the performance of a certain hashtag, then searching for the key opinion leaders (KOLs) from a specific keyword. Their words, not ours.
From this visit to the Think Web office, we’re glad to know that our platform and features are benefiting Think Web and their impressive list of clients.
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