Manufacturing: Marketplace Instant Insights
British American Tobacco Indonesia (BAT Indonesia) needed to know important information about the state of the market in a relatively short amount of time, and profile people within that market segment.
BAT Indonesia needed to know important information about the state of the market in a relatively short amount of time, and profile people within that market segment.
Sonar Platform provided an industry overview of the Tobacco and Vaping sector by obtaining and analysing marketplace data such as supply and demand of certain products and sub products, median price ranges and prominent sellers within window of 2 weeks, while keeping tracking of various digital campaigns and product opinion leaders across social and digital media.
Products & Services Utilized :
- Sonar Analytics Enterprise
- Sonar Custom Reports
- Sonar Influence & Marketplace Analytics
Customer Testimony :
"Sonar saves us time in collecting data from social media related to their brand and products. We also receive valuable insights from Sonar's advanced custom reports which provide data-driven recommendations, allowing us to keep with our competitors and plan our next move"
- Brand, Marketing & Activation Department
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