Sonar Platform
Sonar Platform
Sonar Platform
Sonar Platform

Technology: Reputation & Crisis Management

Microsoft Indonesia launched their experimental AI product "Rinna" and wanted to find out as quick as possible on potential negative trends that could lead to PR disasters.

Technology: Reputation & Crisis Management

Problem :

Microsoft Indonesia launched their experimental AI (Artificial Intelligence) product "Rinna" and wanted to find out as quick as possible on potential negative trends that could lead to Public Relations disasters.

Solution :

Sonar Platform setup a early reporting and reputation management workflow that notified the product and PR team within 30 minutes of each potential negative conversation and potential reach of the conversation, and calculate the possibility of it turning into a viral issue. We used our integration with Slack and WhatsApp Group to get this information faster the right decision makers within the company

Products & Services Utilized :

  • Sonar Analytics Enterprise
  • Sonar Custom Reporting
  • Sonar Crisis Management
  • Managed Services

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