Auto: Audience Feedback & Industry Benchmarking
Astra Honda Motors (AHM) needed to maintain their position in digital opposed to their competitors and were under pressure by upper management in handling and containing negative issues related to their products before they managed to go viral.
Astra Honda Motors (AHM) was struggling to maintain their position in digital opposed to their competitors and were under pressure by upper management in handling and containing negative issues related to their products before they managed to go viral.
Sonar Platform provided a digital benchmarking system through its flagship product Sonar Analytics to compare and analyse prominent social media channels and viral topics that can potentially be used for content creation and traffic generation. Sonar also delivers top negative posts and trend alerts through various channels such as email and WhatsApp groups within a 30 minute interval. Adhoc reports are also delivered with in 2 hours of a potential negative viral trend related to Honda, giving the management team additional time and background data to generate a response.
Products & Services Utilized :
- Sonar Analytics Enterprise
- Sonar Customized Reporting
- Managed Services
Customer Testimony :
“The marketing and customer care team now have the ability to respond to potential negative issues and crisis’ faster and more measured”
- Marketing & Customer Care Department
Experience The Power First Hand
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