Sonar Platform
Sonar Platform
Sonar Platform
Sonar Platform

FMCG: Audience Profiling & Trend Analysis

Friesland Campina Indonesia had trouble keeping up with negative trends popping up in the condensed milk industry, calculating the impact of such issues, and comparing the performance of their digital assets across over 20 individual brands. 

FMCG: Audience Profiling & Trend Analysis

Problem:

Friesland Campina Indonesia had trouble keeping up with negative trends popping up in the condensed milk industry and calculating the impact of such issues, and comparing the performance of their digital assets across over 20 individual brands. 

Solution:

Sonar Platform implemented sentiment based alerts to analyse negative issues that surface within 1 hour and calculate the potential impact, key opinion leaders and the starter account. Sonar Platform also aggregated the digital perception and performance of all products within a single application and benchmarked with their respective competitors to provide management with a clear picture of how the public perceives their brands in general

Products & Services Utilized:

  • Sonar Analytics Enterprise
  • Sonar Custom Reporting
  • Sonar Crisis Management
  • Managed Services

Customer Testimony:

"We can now quickly know any negative issues, not only related to our products, but also the milk industry as a whole. Knowing how our consumers perceive our products allows us fine tune our strategies and responses faster" 

- Brand & Corporate Communication Departement

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