social media monitoring tools


Battle of the Brands: Elevenia #MendadakDijajanin X Matahari Mall #MauGayaItuGampang

Harbolnas 2017: A Day Both Buyers & Sellers Are Always Crazy About

iPhone X, Goodbye to Touch ID & Welcome Face ID, Yay or Nay?

72nd National Independence Day Takes Buzz On Twitter With #RI72

Raline Shah, An Actress Who Will Lead AirAsia Indonesia into the New Perspective of the Marketplace

Telegram Blocked & Claimed As A Source of New Terrorist Threats. Is It True?

Starbucks Boycott: What? Where? When? Who?

What’s On The Menu This Ramadan? Here Are The Food That Created The Most Buzz!


Raisa & Hamish Daud; The New Heartbreakers On Social?

Basuki’s Verdict Got Attention All Around The World

#MayDay2017: From Support Labourers to Burn Garlands

Online Learning, Do We Need It or Not?

Indonesia Needs Shawn Mendes and Perhaps Brands Might Need the Momentum Too!

Power Rangers Was Brought Back And Netizens Screamed “It’s Morphin Time!” On Social

Massive Floods Hit Jakarta and…. Social Media?

Did You Feel The Love on Social?

#SayaBertanya : Justice, Rants and Viral Memes?

Look! Here Are Some of The Most Effective Social Media Campaigns for Lunar New Year

The Jacket-in-Chief Steals the Show

Did The Abolishment of 3-in-1 Really Make Jakarta Traffic Better?

Here's How Social Media Reacted to The First Indonesian F1 Driver

Indonesia Berani

Did The Force Awaken in Indonesia? (Infographic)

Dear Insurance Companies, How Social Was Your Brand During Ramadan?

Biscuits, Social TV and The President

Who 's Scooping Up Social Media Buzz in Ice Cream?

Interstellar's Social Media "Event Horizon" in Indonesia

#MayDay2017: From Support Labourers to Burn Garlands

Monday, May 08, 2017

As we know, 1st may is well-known as Labor Day or May Day which is the celebration of labourers and working classes around the world. Labour takes a day off during the day and most of them use this chance as they do the demonstration in a big city to send their aspiration such as improvement of workers’ wages, removal of outsourcing, and the addition of social security.

Many people took May Day as part of showing their support and gratitude to labour. Without participate on demonstration, they use social media to share their thought on May Day. In Indonesia, more than 100,000 participated in this act which came from Jakarta, Bogor, Depok, Tangerang, Bekasi, Karawang, and Purwarkarta. They planned to have a long march to Istana Merdeka and held the act there. Taken from, Said Iqbal as president of Konfederasi Serikat Pekerja Indonesia (KSPI) tells that other than three issues, they also voiced that government should remove PP 78/2015 because it makes their welfare and protection as worker fallen dramatically.

Unfortunately, one of incident happens during this day which is the act of some labour burns a garland that was given to Governor of Jakarta, Basuki Tjahaja Purnama, by the community. Some sources say it was a spontaneous act. This situation also being a buzz around social media with many people speculates on why that supposed to happen.

Sonar has tracked how buzz May Day in digital and it receive 38,820 total buzz. Total conversation during May Day is 22,275 total posts and delivers 30,759 engagements. Most of the user give greetings on celebrating Labor Day while some of them also talk about the incident. #MayDay2017 appears to be in top viral reach with 25,949,282 and PolPPJakPUs tracked as top influencers by gain reach 6,258,984.

So, it’s not the first time in Indonesia celebrate Labor Day that always relates to the act of giving aspiration to the government but it won’t close the possibility of incidents like this happen again. As a citizen, we just hope to be clean, fair, and peace act that won’t deliver any panicking around the community.