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Starbucks Boycott: What? Where? When? Who?

Thursday, July 06, 2017

Do you know what's going on with Starbucks lately? Well, it began with the LGBT's support statement by ex-CEO, Howard Schultz. That statement quickly triggered quite important public figures to voice out, such as Tim Cook, CEO Apple Inc., who admitted himself is, in fact, gay, but we're guessing you already knew all this. A shareholder for Starbucks complained that the company had lost costumers because of it during their annual general meeting of shareholders on 2013 in Seattle. Then, Howard responded that it wasn't an economic decision as he wanted to embrace a diversity of all kinds. He also concluded that they could just sell their shares in Starbucks and buy in another company.

Well, Starbucks' statement drove some people in Indonesia to voice out too, although not in a way we all assumed, apparently this statement resulted to the hashtag #BoikotStarbucks (Starbucks Boycott) on the internet. The online movement was apparently started by KH Anwar Abbas, Secretary General of MUI and member of Muhammadiyah, who gave his own statement to the media, courtesy from, that the government should consider revoking Starbucks' franchise permit in Indonesia because of their ideology are not in sync with the nation, which is Pancasila. After that, the hashtag started to emerge on social media by the community.

As we tracked this issue on social, we found that the keyword boikot Starbucks started to emerge on Thursday and generated more buzz quickly the next day. Some of the posts appeared to show both the pros and cons on this issue on each social media platforms.



Based on our findings, there were 13,485 total tweets relating to the keyword boikotstarbucks on Twitter. It generated 16,285 interactions with 20,672,508 viral reach. We have summarized the data from our radar in order to find out the numbers behind the buzz and exactly who is the most influential account (KOL) behind this social issue. Check out our infographic below!

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