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Raline Shah, An Actress Who Will Lead AirAsia Indonesia into the New Perspective of the Marketplace

Tuesday, August 15, 2017

AirAsia has elected the new Independent Director (Komisaris Independen) for the Indonesian region. Here’s the fun fact, she’s an actress!  Raline Rahmat Shah or better known as Raline Shah is an actress and model who graduated from the National University of Singapore (NUS) with a bachelor degree in political science. She was participating in the immensely popular Putri Indonesia Pageant in 2008 and won the title of favorite contestant. She has starred in many movies and became a brand ambassador for several products in several industries from beauty until smartphone. This plan was followed by the executive decision and approval from shareholders on Monday (7th August 2017) as it was announced by AirAsia Group’s CEO & co-founder, Tan Sri Tony Fernandes, through his Instagram post not long ago.

He posted two photos to show his excitement:

Group CEO of AirAsia, Tony Fernandes, congratulates Raline Shah as the new Independent Director of AirAsia Indonesia (Source:


Tony Fernandes welcomes Raline Shah to AirAsia Family (source:

We have tracked this topic from 7 – 10 August 2017 to find how the covered this news through their social accounts. On Facebook, started posting about this on August 7th, 2017 at 17:55 which received 87 total engagements. On Twitter, KontanNews tweeted on August 7th, 2017 as well at 19:00 which generated 277578 original reach. You can check more insight on this topic by checking our infographic below:

In conclusion, other than the media, people are also interested in the announcement of the new Independent Director of AirAsia Indonesia, assuming that there will be new changes that will drive the company to a higher lane in the airlines' industry. We wish Ms. Raline Shah the best in taking this role, and we hope that there will be no major turbulence along the way!

See how the media covered your story or your brand by using sonar and check out some of the issues we’ve tracked here