Sonar Platform
Sonar Platform
Sonar Platform
Sonar Platform

Activation Amplification Measurement

Measure how “hype” your activation or event be measuring related engagements both historically and in real-time. Analyze key profiles with Sonar Influence to optimize ROI and future KOL planning.

Activation Amplification Measurement

Find Out the Numbers Behind The Hype

Finding the ideal location for an event can be tricky, especially if you’re not equipped with the up-to-date facts about prospective venues. Choose the right venue means building engagements that resonate with visitors, understanding its regular patrons and specific engagement points or actions done on location.  This is where Sonar Platform’s venue insights come in. By analyzing the types of engaged content specific to location, we provide our customers the ability to instantly understand a location’s characteristics, strong points, negative issues and others based on content posted at that specific location.

Then there’s measuring the “social amplification” of your event or brand activation. Sonar Platform’s analysis goes beyond the volume based measurements related to an event and extends to the more qualitative aspects and data points such as what kind of issues surfaced during the event, were there any key viral incidents, what was the general tone of the attendees, did they enjoy themselves or not. What did they hate? How was it handled? We focus on finding these data gems and answering them through analyzed conversations and content.

Utilizing advanced NLP and machine learning methodologies, Sonar Analytics helps companies build perception profiles on each of their products or services aimed at getting to the bottom of what the public thinks. Functionalities such as customer profiling, industry trends and hourly negative issue and buzz anomaly detection weaponizes critical customer facing departments such as marketing, strategy, sales and customer care with capabilities such as speed, customer knowledge and comparative insights preventing PR crisis’s, spending waste in digital marketing, wrong engagement strategies and other revenue and reputation loses.

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Case Studies

Activation Amplification Measurement



Analytics: The Importance of Localized Insights to Power Social Media Campaigns

Data plays quite a major role in digital marketing, it gives brands and organisations’ insight to what is going on around them and what is in their consumer’s mind.


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Analytics: The Importance of Localized Insights to Power Social Media Campaigns

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