Increase insights into your existing or potential audience by Sonar Platform’s profile enrichment functionality based on public data.
Understand your potential (and existing) audience by analyzing millions of related public conversations and
build comprehensive profiles based on publicly available data points.
Utilizing advanced NLP and machine learning methodologies, Sonar Analytics helps companies build perception profiles on each of their products or services aimed at getting to the bottom of what the public thinks. Functionalities such as customer profiling, industry trends and hourly negative issue and buzz anomaly detection weaponizes critical customer facing departments such as marketing, strategy, sales and customer care with capabilities such as speed, customer knowledge and comparative insights preventing PR crisis’s, spending waste in digital marketing, wrong engagement strategies and other revenue and reputation loses.
As audience profiling is basically the process of defining exactly who your target customer is by monitoring consumer behavior across multiple platforms, one of the main channels companies should be looking into is most certainty social media. By analyzing content produced by personalities that have engaged with your company's products or services, companies and brands are provided a direct window into what drives their audience. Drive can be measured by what excites them and what types of content and messages drive them to engage - without incentive.
Sonar Analytical reports and insights can provide this aggregated data on what excites your hundreds, thousands or even millions of profiles that engage with you and your competitors, dividing them into interests and categories so you're not flying blind into your next campaign or engagement.
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