Keep track of potential negative or viral trends involving your company, products & services at any given time.
Company's are mostly wrong about what people think about them
The fact is that companies don’t really know how their customers (or their potential customers) actually feel about their products and services at any given time. By the time the FGDs, market surveys or questionnaires are done perception has already moved on thanks to the speed of social media. Opinions and preferences shift by the day, even by the hour in some cases, making it next impossible to objectively know the actual thoughts of your customers. Fortunately, being the double-edged sword it is, social media also gives companies the ability to tap into these thoughts regularly and decode the minds of consumers through their spontaneous (or not so spontaneous) conversations.
Sonar Analytics combined with it's automated or analyst reports directly links negative or positive sentiment or with a product or service offered by a company based on an industry's standard attributes. We even go as far as isolating key influencers across Twitter, Facebook, Instagram and others that have historically weighed in on any negative issues in the past to provide extended context aimed at providing our customer with the proper facts to support mission critical decisions and strategies going forward.
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